BORN IN NORTHERN CALIFORNIA
BUILT AND TESTED BY RIDERS
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CEO & FounderErez, hailing from Berkeley, CA, discovered his love for dirt biking during high school through his friendship with the Kluger family. This early exposure sparked a deep passion for off-road riding that has stayed with him. Later, Erez pursued an economics degree at UC Davis, where he sharpened his analytical skills and deepened his understanding of market dynamics. His time at UC Davis balanced academic rigor with his enduring passion for exploring the outdoors.
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CTO & Founder
Nick split his childhood between Berkeley, CA, and Nevada County, CA, where he discovered his passion for riding. At the age of 8, he embarked on his mechanical journey by tinkering with a lawn mower given to him by his parents, a pursuit that fueled his inventive spirit. Over the next 15 years, he continued to innovate and create mechanical inventions all while gaining hands-on experience repairing cars, motorcycles, and bicycles. He then expanded his expertise through engineering classes. With an innate inventor's mindset, he consistently explores ways to enhance efficiency in his creations.
WHY DORADO
Erez and Nick have embarked on bringing their product to market driven by their lifelong passion for riding and a strong entrepreneurial vision. Growing up in California, their childhoods were shaped by the thrill and freedom of dirt biking, instilling in them a deep understanding of what riders value most. This intimate knowledge, coupled with their observation of a market gap, led them to develop a high-performance electric dirt bike.
Their innovation not only aims to elevate the riding experience but also addresses environmental concerns by promoting sustainability through electric technology. By harnessing their own love for riding,
Erez and Nick are creating more than just a product—they're crafting an experience that blends exhilaration with a commitment to a cleaner future. Their journey from avid riders to market pioneers reflects their dedication to enhancing the sport they cherish while making a positive impact on the world.